Condom manufacturer Durex has launched a new social media campaign on Twitter and Facebook to generate awareness about AIDS prevention education in honor of the 25th anniversary of World AIDS Day.
As part of the campaign, Durex has promised to donate one condom for every user who tweets a message about HIV and AIDS using the #1share1condom hashtag. The company will also donate one condom to global and local charities that share Durex’s mission of combating HIV-transmission – like dance4life – for every user who shares the Durex World AIDS Day image (left) or video (below) found on the Durex Facebook page.
Durex launched the initiative on Monday and it runs through Saturday. So far, Durex has donated more than 900,000 condoms, and is hoping to give away 2.5 million — the same number of people infected with HIV last year — by the end of the campaign.
“Even after 25 years of World AIDS Day events, the transmission of HIV remains a global issue,” Durex said in a statement. “Durex is joining forces with HIV prevention organizations on a global scale to help drive the mission of the first HIV-free generation.”
World AIDS Day, which was the first-ever global health day, takes place every year on Dec. 1. The day is dedicated to raising awareness of AIDS and HIV and provides “an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV, and to commemorate people who have died,” according to the National AIDS Trust.
This year’s theme is “Working Together for an AIDS-Free Generation.” According to UNAIDS, 2.5 million people were newly infected with HIV in 2011. More than one million people in the U.S. are currently living with HIV.
For information about where to get tested, visit the federal government’s HIV testing site locator on AIDS.gov. You can also add the locator widget to your site or blog.
Meanwhile, there are a number of other social media efforts taking place to commemorate World AIDS Day. You can show your support on Twitter using the official World AIDS Day hashtag, #WAD2012. AIDS.gov has put together a social media toolkit [PDF] with sample tweets and blog ideas.
The Centers for Disease Control is planning to hold a live Twitter chat on Dec. 4 at 3 p.m. Eastern about preventing HIV among youth. To participate, follow CDC director Tom Frieden on Twitter and use the hashtag #CDCchat.
For more from Angela, follow her on Twitter @amoscaritolo.